Who We Are

Your Success is Our Business

With over a hundred years of combined experience, our seasoned team knows what you need, now let’s get there together.

Asaf Benhaim

Asaf Benhaim

Founder and CEO

Over the last 20 years, Asaf has been a known leader in the internet marketing space. His vision and execution with various companies has led to substantial growth while always maintaining a client-first culture. 

Asaf co-founded iMatrix in 2001. From a humble business that started around a kitchen table, the company grew to 150 employees and over 10,000 clients. His expertise and wisdom over the next twelve years solidified iMatrix as the marketing leader in the fields of Chiro, Optometry, and Veterinary.

Even with the impressive growth on his track record, Asaf has certainly never forgotten the marketing challenges early on in a business, and the support required to grow a brand. Starting WebDigital was an opportunity to be the solution the small business consumer has needed and deserves more than ever.
“We started WebDigital because we saw a unique opportunity to leverage an existing client base. A more efficient sales process means more value for our customers”
When Asaf is not working, he enjoys time with his family, traveling, mountain biking, snowboarding, and any other opportunity for an adrenaline rush!
  • Asaf Benhaim LinkedIn
Dave Gilbert

Dave Gilbert


For more than 20 years, Dave has been committed to helping small businesses. Under his management, National Funding has supported thousands of owners to expand their dreams, and he is incredibly excited to partner with WebDigital to ensure National Funding customers growth and success through a powerful online marketing platform. 
“You'd be surprised how many small businesses still have no online visibility. With our WebDigital partnership, we can now provide effective, value-oriented marketing services to our clients.”
Dave has been recognized by the San Diego Business Journal as one of San Diego's Most Influential People in its SD 500 List for four consecutive years (2018-2021). In 2019 Gilbert was a finalist in the San Diego Business Journal Top CEO of the Year. 
When Dave is not working, he enjoys spending time with family, traveling, skiing, and golfing. He actually won an auction to caddy for Tiger Woods! I know, we are jealous too.
  • Dave Gilbert LinkedIn
Cagdas Ucar

Cagdas Ucar

Chief Technology Officer

Cagdas has been leading the industry in creating solutions both for internal business operations and client facing technology for the last twenty years. As our CTO at WebDigital, he has taken great pride in developing our robust systems and mapping out enhancements to come in the near future.

“Challenging the big companies with the best product and solution in the market has been so exciting.”
When Cagdas is not working, he can be found skateboarding around, playing a game of ping pong, or watching some of his favorite shows like Star Trek, StarGate and Firefly.
  • Cagdas Ucar LinkedIn
Yamia Benhaim

Yamia Benhaim

Director of Brand Development

Yamia has spent the last twenty years of her career building brands. Her passion for sales, marketing, and dynamic company culture has led to an impressive track record of business success. However, what truly sets Yamia apart, is that she just gets sh!t done.  Yamia co-founded iMatrix in 2001, cold-calling businesses from a kitchen table which grew into several vertically focused internet marketing agencies in the fields of Chiro, Optometry, and Veterinary. That company grew to 150 employees and over 10,000 clients.
"What I'm most proud of is that we don't settle. We're always pushing boundaries and looking for new ways and different features that will provide the best product for our clients and prospects. Our client's success is our success."
When Yamia is not working, she enjoys time with her hubby and four children, traveling, hiking with her instafamous dogs @sunshinevizslas, caring for her chickens and bees, and the occasional freedive to the depths of 100ft!
  • Yamia Benhaim LinkedIn
Nadir Lafendi

Nadir Lafendi

Sr. Product/ UX Designer

With over twenty years of experience and various award-winning projects, Nadir’s eye for design and development is the best in the industry. We are so excited about the beautiful layouts he has created for our clients that will tell their message with the most optimal user experience.

“I really like that I can build my ideas out at WebDigital, and be part of a company that is creating such a special platform for our clients”
When Nadir is not working, he enjoys traveling, trying new experiences, and scuba diving!
  • Nadir Lafendi LinkedIn
Jenice Alduenda

Jenice Alduenda

Vice President Client Services

Jenice has been working in the web marketing industry for the last twelve years. Starting as an Account Manager and moving her way up to overseeing client services and operations for multiple agencies specializing in various industries.

“Here at WebDigital I can help businesses thrive and really change their lives. It is such a great feeling to see our clients grow and I take their trust in us very seriously. Everyone on my team is committed to our clients, and that makes me so incredibly proud” 
When Jenice is not working, she enjoys spending time with her son and husband, watching live musicals at the theater, volunteering with local non-profits, and participating in athletic events to keep her competitive spirit well charged. She is currently training for the NYC marathon on behalf of the Leukemia and Lymphoma Society this November!
  • Jenice Alduenda LinkedIn